Creative leader with over a decade of experience across marketing, publishing, and media. Specializing in campaign work, strategy, and brand storytelling at the intersection of web3, AI, fintech, and culture. Most recently, VP of Creative at Serotonin, the leading marketing agency for breakthrough technologies.
To bring Fogo, a high-performance blockchain, out of stealth, these social images focused on some of the fastest things on Earth: cheetahs, F1 cars, fighter jets... and Usain Bolt.
Ahead of a major rebrand and repositioning exercise, M0, an infrastructure network for building and issuing programmable stablecoins, needed a new tagline that spoke to their evolving audience: the developers and institutions rewriting the rules of money. Highlighting the technical freedom and optionality of their suite of products, Make Your Own Money was a perfect fit. Cha-ching.