Creative leader with over a decade of experience across marketing, publishing, and media. Specializing in campaign work, strategy, and brand storytelling at the intersection of web3, AI, fintech, and culture. Most recently, VP of Creative at Serotonin, the leading marketing agency for breakthrough technologies.
From airlines to coffee corporations to fintech apps, the world has become increasingly financialized at every turn. This multi-channel campaign for M0, a stablecoin infrastructure platform, showed how everything you see, use, and buy is becoming a bank, then asked: what will you build when finance is embedded into everything?
View Campaign Site ↗Ahead of a major rebrand and repositioning exercise, M0, an infrastructure network for building and issuing programmable stablecoins, needed a new tagline that spoke to their evolving audience: the developers and institutions rewriting the rules of money. Highlighting the technical freedom and optionality of their suite of products, Make Your Own Money was a perfect fit. Cha-ching.